How to position the market for jade crafts, etc. In the past year or two, Shuitou has seen many shops selling jade crafts.
Jade is a branch of the traditional stone industry born in recent years, in the category of jade. At present, the jade industry chain in Shuitou has not been perfected, a complete wholesale or retail model has not been formed, and it is in a state of chaos. Guangdong Yunfu’s industrial chain and cluster effect are relatively more mature.
The sales channels of jade are different from those of natural stones. Although there are small overlaps, such as hotel decoration, most of them are different. Therefore, the biggest problem facing Shuitou jade enterprises and the market is the positioning of jade. The so-called positioning is nothing more than looking for where the jade buyer group is. As the base of stone, Shuitou has the advantage of wholesale. Compared with the wholesale of Yunfu jade, Shuitou jade still survives in the cracks. The advantage of the primary wholesale market is not obvious, and more of the secondary wholesale. On the other hand, as a gift, a larger market for jade may be possible. If it is not in this kind of production base, more should be oriented towards the end market, so that jade is really valuable. Therefore, if jade is brought into first- and second-tier cities, there may be even greater opportunities.
After visiting several jade shops, it was reported that monthly sales in peak seasons can reach 500,000 to 600,000 yuan, while in off-season sales are around two to 300,000 yuan. What’s interesting is that most of these shops are in Yunfu, and Shuitou is only its sales point. This proves once again that Yunfu’s jade industry is developing faster. On the other hand, many of these jade companies have already realized the problem of jade market trends, and they have begun to think about how to open up a new market for jade. In Shuitou, if you can’t take advantage of wholesale, what else can be its competitiveness? Several jade companies have chosen the same path, that is, the gift market. Provide enterprises with jade gifts in large quantities and expand their sales.
At present, many jade companies are beginning to find their own positioning. Their expectation is to set up their own chain stores in different cities. This involves the issue of how to package and promote it. The use of cases is undoubtedly a powerful way. Unfortunately, whether it is in the stone or jade industry, the sentiment in this regard is not high.
