The downturn in the real estate market has directly affected the demand for engineering and home furnishings, exerting greater pressure on the production and sales of the stone industry, and slowing down the growth of sales revenue in the stone industry. At the same time, the price of natural gas, the main energy consumed in the production of the stone industry, remains high, and the cost of products continues to rise, which makes it difficult to increase sales prices and restricts the profitability of the stone industry. In the face of the above problems and difficulties, in order to cooperate with the development strategy of high-end stone enterprises to strive to become a leading brand and the overall business goal of improving operating efficiency and profitability, what should high-end stone brand enterprises do?
In the high-end product market, based on the preliminary establishment and improvement of specialized sales channels, develop new channels, add professional design institutes, design high-end brands for home improvement stone companies, and establish high-end brand architect and designer clubs for stone companies in major cities, Forming a professional network; in large and medium cities across the country, such as Shanghai, Beijing, Tianjin, Guangzhou, Chongqing, and other places, start an online group buying and online promotion, increase horizontal sales channels, and use sales and service centers covering the whole country to provide comprehensive sales, service and technical support to consolidate the existing high-end market share and maintain stable performance growth.
In the mid-range product market, companies will focus their key resources on commercial investment projects, large-scale real estate chains, well-decorated residences, and affordable housing renovation projects in various regions; at the same time, in the retail market, companies will use existing high-end product market access resources to quickly establish Sales network of mid-range products. In terms of operational improvement, we will increase strategic cooperation including chain-building materials hypermarkets.
The high-end brand of stone enterprises will make full use of the platform of the international metropolis, give full play to the superior resources of existing brands and global customer resources, and increase the development of the international market. Future development plans for new markets High-end stone companies have begun to cooperate with national scientific research units and professional colleges to develop ultra-thin stone, environmentally-friendly exterior wall thermal insulation stone tiles, precision ceramic products, and waste recycling technology.
The high-end brands of stone enterprises will strive to open up the international market on the basis of consolidating the domestic market. The high-end brand of stone enterprises has introduced relevant professionals, facing the international market, focusing on the development and design of environmentally friendly and functional products that conform to international consumption trends, and adopting the way of cooperating with foreign manufacturers to carry out international operations.
Strengthening the development and management of human resources is the prerequisite and guarantee for achieving the high-end brand strategic goals of stone enterprises. With the expansion of the scale of high-end brands of stone enterprises and the expansion of business fields, there is an increasing demand for talents. The high-end brands of stone enterprises will continue to strengthen talent introduction and personnel training, and actively create a platform that is conducive to talents in all fields to give full play to their abilities. , Create a good corporate culture atmosphere, establish a sound employment mechanism and elimination mechanism, steadily implement a full-staff training plan, establish a learning organization, comprehensively improve the quality of employees, and build a cohesive team. In the next three years, the high-end brand of stone enterprises will focus on introducing technical research and development talents and comprehensive trade talents to provide a strong talent pool for the development of high-end brands of stone enterprises.